MANUFACTURER: ALBERTO CULVER INC. INDICATIONS: Tresemmé® Vitamin A, C & E Natural Shampoo, for all hair types, is infused with extracts rich in Vitamins A, C & E. Strengthens and protects against damage and leaves hair strong, healthy looking and shiny. DIRECTIONS: Salon Tips: Apply generous amount of shampoo to wet hair, massage thoroughly and rinse. Repeat if necessary. For optimal results, use with TRESemme conditioners and styling products.